Reinforcing Westpac’s aspiration to just simply just take its freedom agenda to your next degree

Reinforcing Westpac’s aspiration to just simply just take its freedom agenda to your next degree

Using freedom to your level that is next

The lender established its “All in Flex” campaign in June 2015, which ensures all 40,000 current functions globally are thought for versatile working, in addition to any new functions produced. It was in reaction towards the insight that 89% of the workers (both female and male) suggested they’d require some type of freedom within the next 36 months, an even more than 25per cent enhance on present participation prices.

“The method we notice it, freedom assists individuals attain their potential that is full by obstacles to success. If men and women have the flexibleness to handle their individual commitments, they have been prone to bring their entire selves be effective each day. And which means they’re almost certainly going to do their most readily useful work and meet or exceed customer expectations,” says Brian Hartzer, Westpac Group CEO.

Westpac now requires individuals leaders to be proactive and overt about freedom conversations using their groups. Included in the modification, individuals leaders have to do five key items to encourage an even more versatile workforce:

  1. Make yes the default answer;
  2. Put freedom regarding the agenda at group meetings;
  3. Comprehend the flex options and resources available;
  4. Raise flexibility as a key advantage; and
  5. Part model freedom.

“Critical to an alteration administration system for this dimensions are leader that is senior modelling and executive dedication along with supporting tools, resources and infrastructure for individuals Leaders and employees,” claims Ainslie van Onselen, Director of Women’s Markets, Diversity and Inclusion at Westpac Group.

Workplace design flexibility that is supporting

Yet another part of Westpac’s freedom journey is its real shift to agile and activity-based working surroundings, with additional than 10,000 workers into the business offices of Sydney, Melbourne and Brisbane involved in an environment that is agile. To aid this journey, Westpac instituted the WorkSMART system. WorkSMART is actually a method of working that empowers individuals to select just just just how, whenever and where it works, and a change system faced with overhauling Westpac’s environment that is corporate technology, tools, systems and policies to generate a culture where work is not a spot you go—but one thing you are doing and attain.

Telstra research study

The objective of “All Roles Flex” would be to follow a fresh, troublesome place to mainstream flexibility and thus amplify the efficiency advantages, lift engagement, enhance gender balance, enable freedom for several Telstra individuals (not only market it as a problem for females), and establish a definite market idea, with technology connected extremely highly to allowing this.

Telstra started by comprehending the proof it was passing up on the well-documented great things about working more flexibly. In the beginning, noticeable senior degree and CEO help to help make “All Roles Flex” ended up being guaranteed. Telstra next undertook a three-month pilot regarding the “All Roles Flex” approach in a large (9,000 staff) company device, concentrating on recruitment and supervisor training. Outcomes had been compelling. Feminine representation among provides accepted increased from 37per cent to 50per cent, and 30% of these recruited sent applications for the part due to Telstra’s openness about freedom.

Today, freedom could be the kick off point for working at Telstra. The main focus is on results, not face time, and Telstra makes use of technology, workplace design and brand new attitudes to help just just exactly how employees work. All Telstra’s promoted jobs have actually the designation that is“flexible say: “We work flexibly at Telstra. Speak with us about how exactly this task could possibly be versatile for you personally.” This invite is sustained by a freedom conversation with recruiters and every potential employer. In addition, Telstra is targeted on ongoing, localised mentoring for leaders round the company situation for and advantages of flexibility, establishing clear recommendations for just exactly just how leaders should evaluate demands and motivating the sharing of both challenges and good cases of freedom by way of a “crowd support” group regarding the internal on line Yammer platform.

In September 2013, Telstra announced “All Roles Flex” will be used throughout Telstra by the end of March 2014. Today, the hallmarks of “All Roles Flex” are obvious, including:

  • Using advanced level technology like movie conferencing as standard training, smartphone technology for many workers, and an innovative new mindset to freedom;
  • Freedom as a component that is real of and specific conversations around performance planning and objectives, and gratification assessment; and
  • Participation in programs including the Workplace Gender Equality Agency’s Equilibrium guy Challenge, producing brand new norms around males and flexibility.

Thanks to “All Roles Flex”, 84% of workers agree they need to balance work and personal life, an increase of 4% from 2013 that they are able to access the flexibility. Telstra has also seen sustained improvements in terms of sex equality after its openness to and enablement of more versatile methods of working. Some situations consist of:

  • Feminine representation among commencements has reached 42.9percent, up from 36.7per cent for similar duration a year ago;
  • The sheer number of females joining Telstra surpasses how many ladies making when it comes to eighth successive quarter, ending a retention problem which had persisted for quite a while;
  • Associated Telstra’s high prices of parental leave return and retention (more than 90%), the amount of male supervisors at Telstra using main leave that is parental threefold within the previous 12 months from 0.8per cent to 2.3per cent—an understanding into moving tradition, and an innovative new norm around males and freedom at Telstra.


We received 1,030 responses from workers of big and little Australian organizations, federal government and not-for-profit organisations. Associated with the participants, 58% were ladies and 42% had been guys; 44% held management that is senior professional or board roles.

Melanie Sanders is really a partner with Bain & business. She leads Bain’s Consumer goods and practice that is retail Australia and brand New Zealand. Jennifer Zeng is a partner with Bain & business. She leads Bain’s M&A training for Australia and brand New Zealand. Meredith Hellicar is a part of Chief Executive ladies (CEW), principal of Merryck & business and A director that is non-executive having a selection of CEO roles in resources, logistics, expert and monetary solutions in Australia and Asia. Kathryn Fagg is an associate of CEW and is A director that is non-executive formerly led companies in logistics, production and banking in Australia, brand brand New Zealand and Asia. She actually is a board person in the Reserve Bank of Australia.

The writers want to recognise Shannon McFadden (supervisor) and Nicole Kuepper-Russell (Consultant) with Bain & business, whom made significant efforts to the 2015 Gender Parity research.

1 Rebecca Cassells, Mathew Toohey, Marcia Keegan and Itismita Mohanty, “Modern Family; The Changing Shape of Australian Families”, AMP.NATSEM money and riches Report, no. 34 (2013): 25, accessed October 19, 2015, october.

2 considering Australian census data: 58.9% of moms with kids under the chronilogical age of 18 had been used in 2001, weighed against 65.2per cent last year (the census data that are latest). Jennifer Baxter, “Parents performing Out Work”, Australian Family Trends, no. 1 (April 2013), Australian Government’s Institute of Family Studies,

4 Melanie Sanders, Jayne Hrdlicka, Meredith Hellicar, Dale Cottrell and Joanna Knox, “What Stops Women From attaining the that is top the Tough Issues”, Bain Brief, November 2011,

5 based on Chief Executive Women’s CEO database, as at 2015, just 6% of CEOs of ASX 200 companies are women june. Additionally, females compensate just 13% of Key Management Personnel of ASX200 businesses BlackRock, “Achieving Gender Diversity in Australia: The Ugly, the Bad plus the Good”, April 2015, accessed October 19, 2015,

6 ladies represent 58% of college graduates Australian Bureau of Statistics, “Attainment of Bachelor’s Degree or above, 25-29 Years”, Gender Indicators: Education, August 2015, accessed October 19, 2015,

8 Workplace Gender Equality Agency, “Australia’s Gender Equality Scorecard”, November 2014, accessed October 19, 2015,

9 Net Promoter Score® is just a trademark of Bain & business, Inc., Fred Reichheld and Satmetrix techniques, Inc.